1. Introduction
ApexPlus ("we", "us", "our", or "the Company") is committed to protecting the personal information of every player who registers and plays on our platform at apexplus.click. This Privacy Policy explains how we collect, use, store, share, and protect your personal data in connection with your use of the ApexPlus website and all services offered on it.
This policy applies to all registered users of ApexPlus, including players from across the Philippines — whether you're in Manila, Cebu, Davao, or anywhere else in the archipelago. By creating an ApexPlus account and using the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your data as described herein.
ApexPlus operates in accordance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations, as overseen by the National Privacy Commission (NPC). We take our data protection obligations seriously and have appointed a Data Protection Officer (DPO) to ensure ongoing compliance.
This Privacy Policy should be read alongside the ApexPlus Terms and Conditions and Responsible Gaming Policy, all of which form part of your agreement with us when you use the platform.
2. Data We Collect
ApexPlus collects different categories of personal data depending on how you interact with the platform. We only collect what is genuinely necessary to provide you with a safe, compliant, and functional gaming service.
2.1 Information You Provide Directly
- Registration data — full legal name, date of birth, email address, mobile phone number, and a chosen password
- Identity verification documents — government-issued ID (Philippine passport, driver's licence, UMID, national ID), selfies or liveness checks where required
- Payment information — GCash-linked mobile number, Maya account details, bank account numbers, and card details (processed securely through certified payment processors — never stored in plain text on our systems)
- Correspondence — messages, live chat transcripts, email exchanges, and support tickets you submit to the ApexPlus customer support team
2.2 Information Collected Automatically
- Technical data — IP address, device type, operating system, browser type and version, screen resolution
- Usage data — pages visited, games played, session duration, bet history, deposit and withdrawal activity, time and date stamps
- Location data — approximate geographic location derived from your IP address (we do not collect precise GPS coordinates)
- Cookie and tracking data — see Section 5 for full details on how ApexPlus uses cookies
| Data Category | Examples | Legal Basis |
|---|---|---|
| Identity | Name, date of birth, government ID | Contract performance; legal obligation (KYC/AML) |
| Contact | Email, mobile number | Contract performance; legitimate interest |
| Financial | GCash number, bank account, card details | Contract performance; legal obligation |
| Technical | IP address, device ID, browser | Legitimate interest (security, fraud prevention) |
| Usage | Game history, bet activity, session logs | Contract performance; legal obligation (responsible gaming) |
| Communications | Support messages, chat logs | Legitimate interest (service quality) |
3. How We Use Your Data
ApexPlus uses your personal data only for purposes that are lawful, proportionate, and directly related to operating the platform and serving you as a player. These purposes include:
- Account creation and management — setting up your account, verifying your identity, and maintaining your player profile
- Transaction processing — handling your deposits, withdrawals, and bet settlements using your preferred payment method (GCash, Maya, bank transfer, card)
- Regulatory compliance — meeting our obligations under anti-money laundering laws, gaming regulations, and the Philippine Data Privacy Act, including Know Your Customer (KYC) verification
- Responsible gaming — monitoring play patterns to identify signs of problem gambling and to implement self-imposed limits where requested
- Security and fraud prevention — detecting and preventing fraudulent account activity, multi-accounting, bonus abuse, and other prohibited conduct
- Customer support — responding to your queries, resolving disputes, and improving the quality of service based on feedback
- Platform improvement — analysing aggregated usage data to improve game performance, page loading speed, and overall user experience
- Communications — sending account notifications, transaction confirmations, promotional offers (where you have opted in), and important service updates
You can opt out of promotional emails and SMS notifications at any time through your account settings or by contacting support. Opting out of marketing communications does not affect essential account and transaction notifications.
4. Sharing Your Data
ApexPlus does not sell your personal data to third parties. We do, however, share certain information with trusted partners and service providers where necessary to operate the platform and comply with legal requirements. All third parties with whom we share data are contractually obligated to handle your information securely and only for the specific purpose for which it was shared.
4.1 Service Providers
We share data with carefully selected third-party service providers who help us deliver the ApexPlus platform, including:
- Payment processors — GCash, Maya, local banks, and card networks, to process your deposits and withdrawals
- Game content providers — JILI and other game developers receive anonymised player data for game analytics purposes only
- Identity verification providers — third-party KYC services used to verify government-issued IDs and confirm player identity
- Cloud and infrastructure providers — secure data hosting services that store your account data in encrypted form
- Customer support platforms — tools used to manage live chat and email support queues
4.2 Regulatory and Legal Disclosure
ApexPlus may disclose your personal data to Philippine government authorities, regulators, law enforcement agencies, or courts where required by law or where we have a good-faith belief that disclosure is necessary to comply with a legal obligation, protect the rights and safety of players, or investigate fraud or criminal activity.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of all or a substantial part of the Company's assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified via the email address associated with your account if such a change affects your data and your rights under this policy.
ApexPlus will never share your personal data with third-party advertisers, data brokers, or marketing companies without your explicit consent.
5. Cookies & Tracking Technologies
ApexPlus uses cookies and similar tracking technologies to improve the functionality of the platform, remember your preferences, and collect analytics data that helps us understand how players use the site. This is standard practice for online platforms and does not compromise your personal security.
5.1 Types of Cookies We Use
- Essential cookies — required for the platform to function correctly. These include session tokens that keep you logged in while you're playing. You cannot opt out of these without disabling platform functionality.
- Analytics cookies — help us understand which pages and games are most popular, where technical errors occur, and how to improve loading performance. Data collected is aggregated and anonymised.
- Preference cookies — remember your chosen language settings, display preferences, and last-played game to make your next visit smoother.
- Security cookies — used to detect and prevent fraud and suspicious login activity, such as identifying unusual login locations.
5.2 Managing Cookies
Most web browsers allow you to control cookie settings through the browser's preferences menu. You can choose to block or delete cookies at any time. Note that blocking essential cookies will prevent you from logging in to your ApexPlus account. For analytics and preference cookies, you can opt out without affecting core platform functionality.
6. Data Retention
ApexPlus retains your personal data only for as long as it is necessary to fulfil the purposes described in this policy and to comply with applicable legal and regulatory obligations.
- Active accounts — your personal data is retained for the full duration of your membership with ApexPlus
- Closed accounts — transaction records, KYC documents, and gaming history are retained for a minimum of five years following account closure, in accordance with anti-money laundering regulations applicable in the Philippines
- Support communications — retained for up to two years from the date of the last interaction to assist with follow-up queries and dispute resolution
- Analytics data — anonymised and aggregated analytics data may be retained indefinitely for platform improvement purposes, as this data cannot be used to identify you personally
After the applicable retention period has passed, your personal data is securely deleted or anonymised so that it can no longer be associated with you individually.
7. Data Security
Protecting your personal data from unauthorised access, loss, or misuse is one of ApexPlus's highest operational priorities. We implement a range of technical and organisational security measures to safeguard the information we hold on your behalf.
- SSL/TLS encryption — all data in transit between your browser or app and ApexPlus servers is encrypted using current industry-standard TLS protocols
- Data encryption at rest — sensitive data including payment details and identity documents are stored in encrypted form on secure infrastructure
- Access controls — internal access to personal data is restricted on a need-to-know basis, with role-based access controls and multi-factor authentication for all staff with data access
- Fraud monitoring — automated and manual systems continuously monitor transactions and account activity for signs of fraud, account takeover, or suspicious behaviour
- Regular security audits — the platform undergoes periodic penetration testing and security reviews by independent third parties
Despite these measures, no online platform can guarantee absolute security. In the unlikely event of a data breach that is likely to result in a risk to your rights and freedoms, ApexPlus will notify the National Privacy Commission and affected players in accordance with the timelines prescribed by the Data Privacy Act.
You play an important role in keeping your account secure. Use a strong, unique password for your ApexPlus account and never share your login credentials with anyone. If you suspect unauthorised access, contact support immediately.
8. Your Data Rights
As a data subject under the Philippine Data Privacy Act of 2012, you have specific rights over the personal data that ApexPlus holds about you. These rights are real and enforceable — not just bullet points on a policy page.
Right to Be Informed
You have the right to know how your personal data is collected, used, and shared. This Privacy Policy is our primary means of fulfilling this right.
Right to Access
You can request a copy of the personal data ApexPlus holds about you at any time. We will provide this within 15 working days of a valid request.
Right to Correction
If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected without delay.
Right to Erasure
You may request the deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to our legal retention obligations.
Right to Object
You can object to the processing of your data for direct marketing purposes at any time, and we will honour that request immediately.
Right to Lodge a Complaint
If you believe your data rights have been violated, you have the right to lodge a complaint with the Philippine National Privacy Commission (NPC).
To exercise any of these rights, contact the ApexPlus Data Protection Officer at privacy@apexplus.click or through the support chat. We will acknowledge your request within 3 working days and aim to resolve it fully within 15 working days.
9. Minors
The ApexPlus platform is strictly intended for users who are 18 years of age or older. We do not knowingly collect or process personal data from individuals under the age of 18. If you are a parent or guardian and believe that a minor has registered an account with ApexPlus or provided us with personal data, please contact us immediately at support@apexplus.click. We will promptly investigate and, where confirmed, permanently close the account and securely delete all associated personal data.
As part of our standard KYC process, all new accounts are subject to age verification. Any account where we cannot confirm the holder is aged 18 or above will be suspended pending verification or permanently closed.
10. Changes to This Privacy Policy
ApexPlus reviews this Privacy Policy regularly and updates it whenever our data practices change or when required by changes in applicable law. When we make material changes — particularly those that affect your rights or how your data is used — we will notify you by email to the address associated with your account, or by displaying a prominent notice on the platform, before the changes take effect.
The date at the top of this page reflects when the policy was most recently updated. We recommend checking this page periodically so you are always aware of the current version. Continued use of the ApexPlus platform after a policy update constitutes your acceptance of the revised terms.
Minor updates — such as clarifications, formatting corrections, or updates to contact details — may be made without prior notice, but the "Last Updated" date at the top of this page will always reflect the most current version.
11. Contact & Data Protection Officer
If you have questions about this Privacy Policy, want to exercise any of your data rights, or need to report a potential data security concern, please reach out to the ApexPlus Data Protection Officer (DPO):
- Email: privacy@apexplus.click
- General Support: support@apexplus.click
- Live Chat: Available 24/7 via the chat widget on the ApexPlus platform
For general questions about your account, payments, or game-related queries, the fastest route is our 24/7 live chat. For formal data rights requests, we recommend emailing the DPO directly so your request is handled through the appropriate process and you receive proper acknowledgement and a reference number.
You also have the right to bring concerns about our data handling practices to the National Privacy Commission of the Philippines (NPC) if you feel your rights under the Data Privacy Act have not been respected. Details on how to file a complaint are available on the NPC's official website.